Mitchum increase footprint with WP Women Sponsorship, extend Cobras deal

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September 2020

Deodorant brand Mitchum have increased their footprint in Western Cape Cricket, by announcing that they have extended their sponsorship rights with the Cape Cobras franchise and will become the first major sponsor of the Western Province Women’s Cricket team.

Mitchum have partnered with the Cobras for the past two seasons and their expansion into sponsoring the Women’s team is a huge boost for the most successful Women’s provincial team in South African Cricket and Coach Claire Terblanche expressed her gratitude to such an engaging brand for getting involved with her team.

“I cannot express how excited I am about this partnership as the backing of a brand such as Mitchum, for our Women’s team, is a step in the direction of growth within our women’s space. The confidence Mitchum has placed in our Women’s team by becoming a sponsor can only drive us even more to become a stronger unit and level up our game for seasons to come. Thank you Mitchum for this opportunity to allow Women in the sport of cricket to showcase your brand with pride and passion.”

WP and Cape Cobras Brand and Sponsorship Manager David Brooke expressed his delight for this exciting new chapter: “To date, we have had a wonderful relationship with Mitchum. The energy they bring to the overall fan experience on any given match day at Newlands has become legendary and I’m extremely thankful to them for what we are trying to achieve with Western Province and the Cape Cobras. It was such a natural progression for the brand to partner with our WP Women’s senior side, it is testament to the professionalism that Coach Claire Terblanche has instilled in her team and the quality of talent coming through Western Province, all the way to national and international level.”

Mitchum’s Nkateko Mafuyeka is looking forward to the expansion of the partnership: “We have seen a fantastic return on investment with our sponsorship of the Cape Cobras and with our support now being extended to the WP Women’s team, we hope it can take this already successful team to new heights. We wish Claire and her team everything of the best for the new season.”

Note on Mitchum: Mitchum South Africa products are distributed through Revlon South Africa.