WP Cricket Renews Partnership with Tractor Digital

February 2026

NEWLANDS – Western Province Cricket Association (WPCA) and Tractor Outdoor (Pty) Ltd are proud to announce the renewal of their valued partnership for a further two years, reaffirming a strong and successful collaboration built on shared vision, innovation and mutual growth.

This renewed commitment underscores both organization’s dedication to advancing the game of cricket, strengthening community engagement and delivering impactful brand exposure through strategic and innovative platforms.

Tractor Outdoor is leading advertising business that manages and owns a diverse portfolio of advertising opportunities across South Africa, with a vast footprint in Cape Town. Its core offerings include digital, static and iconic roadside billboards alongside SA’s largest digital forecourt network, providing high-impact visibility across key urban locations.

With the extension of the partnership, WPCA and Tractor Outdoor look forward to building on the momentum established over recent seasons, unlocking new opportunities for fan engagement and further elevating the profile of Western Province cricket both on and off the field.

WPCA welcomes the continued support of Tractor Outdoor as a key commercial partner and looks forward to strengthening this successful collaboration over the next two.

Commenting on the sponsorship renewal, WPCA CEO Corrie van Zyl said: “We are delighted to extend our partnership with Tractor Outdoor, a brand that shares our commitment to innovation, growth, and meaningful community connection. Their support has added real value to our commercial portfolio, and we look forward to building on this relationship as we continue to grow the game and enhance the WP Cricket experience for our players, supporters, and partners.”

Tractor Outdoor Managing Director Ben Harris added: “Western Province Cricket Association is an essential part of Cape Town’s cultural fabric, and we are incredibly proud to continue our partnership with Western Province Cricket Association. As the dominant outdoor media players in the region, we see tremendous synergy between our iconic media platforms and WP Cricket’s passionate fan base. Together, we can create meaningful connections between brands, fans, and the community, while supporting the continued growth and success of cricket in the Western Cape.”